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Customers Over Channels: Why Holistic Marketing Automation Takes A Customer-First Approach

“When all you have is a hammer; every problem looks like a nail.” This version of a famous quote, attributed…

Automation Consumer Behaviour Content Marketing

B2B Spotlight: It’s All About Communication

B2B marketing is a very different beast from its consumer-fuelled cousin… or is it? The opportunities presented by digital are…

Affiliate Marketing B2B Behavioural Targeting

How To Find The Right Media Agency For You

The pressure for a brand to pick the right agency can be immense. It is one of the biggest investments…

Budgets Digital Marketing Full Service Agency

Leveraging Digital PR For A B2B Business

In our post ‘How Do You Choose the Right Influencers for Your Brand’ on the Figaro Digital blog, we discussed…

B2B Consumer Behaviour Digital Marketing

Collaboration Is Crucial: Nokia, Mirum And Acquia Take On Open-Source

Figaro Digital caught up with Robin Bade, regional director and founding partner, Mirum Europe, and Sarah Knight, senior UK marketing…

Affiliate Marketing Community Management Data

Passengers And Thrill-Seekers: Digital Travel & Leisure Conference Round-Up

The world is getting smaller, or so they say. But as options and opportunities for travel become more numerous, it…

Analytics Apps Behavioural Targeting