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Insurance companies need to start utilising online data

Insurance companies need to start utilising online data to drive email lifecycle models and build customer engagement. Early in the…

Behavioural Targeting Email Marketing Insurance

How to optimise the timing of an abandoned basket email campaign

Using an abandoned basket email to recapture lost sales and improve website conversion is becoming increasingly popular with website owners…

Behavioural Targeting Email Marketing Internet

Focusing on Customer Insight

Saul Stetson Saul Stetson, UK Client Strategy Manager at Tribal Fusion, an Exponential division, tells Figaro Digital about contextualised customer…

Analytics Business Digital Marketing

In Depth: Lynx Fallen Angel

In an in-depth case study Selina Sykes, Marketing Manager for Lynx UK & Ireland talks us through the brand’s Fallen…

Multi-Channel Marketing Social Media Video

In-depth: Charles Eklund at LivingSocial

Charles Eklund, Head of Product and Business Operations, UK and Ireland at LivingSocial, is among the speakers at The Figaro Digital…

Digital Marketing Social Media

Driving Traffic In The Automotive Sector

lexus.co.uk In an in-depth interview Andy O’Brien, Creative Director at Amaze, discusses the current state of the automotive industry and…

Design & Build Digital Marketing Motor