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Making Contact with Content

‘Content is king’. They’re three of the most commonly used words in digital marketing. But as the purpose and scope…

Content Management SEO

Back of The .Net

In a multichannel world, a little imagination can go a long way. In this case study, Phil Worms, Marketing Director…

Digital Marketing Internet Multi-Channel Marketing

Ad Value

Mark Tungate, author of the book ‘Adland, A Global History of Advertising,’ talks to Figaro Digital about the impact on…

Digital Marketing

Across the Line

The England and Wales Cricket Board used Twitter to break down the boundary between online and offline activity during the…

Social Media Sport

Making Eye Contact

Robert Goldsmith, Managing Partner at Spinnaker, explains why images and video deliver both engagement and ROI – and why they’re…

Digital Marketing Social Media

Turning Shopping Basket Abandoners into High-Value Purchasers

Hugh Kimber, UK Sales Director at Webtrends, outlines the common causes of shopping basket abandonment and explains how email remarketing…

Behavioural Targeting Ecommerce Email Marketing