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Basket Abandonment Email – What Does Real Time Actually Mean?

For most companies, sending email in “real time” constitutes sending an email immediately after a relevant action has been made.…

Behavioural Targeting Email Marketing

Customer Experience is on the Move

Nigel Vaz The ascendancy of smart devices and the mobile web will redefine how and where customers experience your brand,…

Business Digital Marketing Mobile

Six Things Brand Advertisers Should Be Asking Their Digital Providers

Niki Stoker What must digital do to take on the might of TV advertising? Niki Stoker presents a six-point plan…

Business Digital Marketing

Usability 2.0: Using Data to Drive Usability Findings

Paul Newbury Paul Newbury explains how to get the best value out of your data Whereas traditional usability sessions often…

Business Usability

In-depth: Tom Rainsford, giffgaff

Tom Rainsford is Head of Brand and Proposition at mobile phone service giffgaff, where he leads the company’s strategic and…

Mobile Social Media

In-depth: Caroline Rolfe, Links of London and Folli Follie

Caroline Rolfe is Head of Online at luxury jewellery brand Links of London where she’s responsible for the full scope…

Social Media