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The Recession: A Catalyst for Positive Change in Marketing

Freddie Laker, director of digital strategy, Sapient Interactive, explains why despite the pressure to do more with less, the current…

Business Internet Social Media

Optimising your Twitter strategy

Twitter has enjoyed phenomenal growth in the last 6 months alone, bringing it truly into the mainstream. However, far from…

Business Internet Social Media

Reviewing Affiliate Commission Structures

If you’re a merchant running an affiliate marketing programme, when was the last time you reviewed your commission structure? Making…

Affiliate Marketing Business Internet

Multi-Channel is dying – Welcome Cross-Channel Marketing

The number of ways in which marketers can reach out to customers and prospects has grown rapidly in the past…

Content Management Ecommerce Email Marketing

SEO is not Magic

       John Lewis uses SEO best practices to great effect SAS use search engines to drive targeted traffic…

Business Internet SEO

Make Your Website Affiliate Friendly

Dixons creates a product spec, with links to demos and product reviews Customers will go elsewhere if a popular product…

Affiliate Marketing Business Content Marketing