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Understanding the True Value of Online Campaigns

Understanding and using accurate data is at the heart of a successful campaign As analytics and data capture in general…

Analytics

Does Your Digital Journey Provide Good User Experience?

According to Nielsen, the UK has a higher number of mobile internet devices than any other country in Europe. But…

Mobile

The Idea Engineers

Nigel Vaz, SapientNitro’s Managing Director and Malcolm Poynton, Chief Creative Officer tell Figaro Digital why creative innovation is born out of…

Multi-Channel Marketing

Come Together

The human desire to participate can help brands create deeper connections with consumers Remember as a kid, sitting on the…

Design & Build

Social Media Effects on Brand Reputation within the Affiliate Channel

We’ve all seen social media portals dominate the online space over the past few years, developing into a mainstream activity…

When Interactive Expands

Coca-Cola Happiness Factory Nigel Vaz, Managing Director of SapientNitro, discusses the impact of new media channels on consumer interaction. The…

Digital Marketing Entertainment Multi-Channel Marketing