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Dispatches for the Media War Zone

If you’ve ever wondered what the war between man and machines might look like – and which side, you’ll back…

Analytics Data Digital Marketing

The Advent Of Subversive Shopping

For as long as humans have been consumers, we’ve all loved to get a good deal. Holding out for a…

Brand Management Content Marketing Customer Experience

Is Your Pursuit Of ROI Getting In The Way Of Profit?

At a Google training session for Junior PPC executives, a question was asked about the relative importance of Profit, Return…

Conversion Optimisation Digital Marketing Pay Per Click

Great Expectations For Modern Philanthropy

With the speed and ease of the digital world altering consumer behaviour, a fast, easy-to-use digital service is now expected…

Charities Not For Profit Social Media

The Figaro Digital Digest: 15th September 2017

The kids are back in school, X Factor and Strictly Come Dancing have started, and the weather is, well… less…

Digital Marketing

Brightcove: Brands Converge With Broadcasters

In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European research…

Content Marketing Retail Video