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The GDPR: A Practical Guide

The first throes of Brexit may finally upon us, but one new policy which is definitely not going away is…

Analytics Customer Experience Data

Being Lazy With Data Will Hamper Your Marketing Strategy

  The Rise Of The “Entitled Consumer” Power-wielding consumers have changed the game for marketers. There are the “deletists,” who,…

Analytics Automation Conversion Optimisation

Retailer Spotlight: It’s Not About Just Being There Anymore

Five digital marketing and e-commerce experts share their practical knowledge and offer useful tips on how retailers can successfully target…

AI Analytics Apps

How Nosy Are We? Email Subject Line Testing

A study by email provider Mailjet has set out to find whether a little subversive curiosity can give email marketers…

Email Marketing Engagement Online Lead Generation

Alexa, How Will AI Affect Digital Marketing?  

The idea of artificial intelligence (AI) elicits different reactions from different people. Some see it as revolutionary. Some (including Stephen…

AI Automation Digital Marketing

When Social Goes Beyond: Q&A With Pete Ward, CEO, WAYN (Part of lastminute.com Group)

As one of the co-founders of the world’s largest travel social network, Pete Ward, CEO of Where Are You Now…

Brand Management Community Management Consumer Behaviour