How SEO Copywriting Puts Your Website Ahead Of The Rest

by Gillian Ingram

Online Success Is All About The Content

The most important aspect to any SEO campaign is getting the content right. Using a professional copywriting service gives you an edge over the rest.

Whether you operate a new digital startup business, a well established offline manufacturing firm, or something somewhere in the middle, there is no hiding from the fact that you need a good website in order to compete in the 21st century.

These days, if customers are looking for a product or service, or if they have a problem or question that you can help with, the first place they will go to is an internet search engine. If your company doesn’t appear somewhere near the top of the rankings, you are at an enormous disadvantage.

That is where search engine optimisation comes in, and the foundation to every SEO campaign is the content. The right words said in the right way will make or break success. And just as you would not entrust your accounts function to an admin assistant with a flair for numbers, you need professional expertise for your SEO copywriting in order to get it right. Here, we take a look at five reasons why.

 

Getting The Keywords Right

Ranking your website on the first page of the relevant Google searches is something that all your competitors aspire to, and it takes knowledge and skill to get there. A professional SEO copywriter will understand the best way to get those all important keywords into your home pages, evergreen content and blogs.

 

Speaking To Your Customers

First impressions count, and the average visitor will decide whether to stay or go within a matter of seconds. It is therefore essential that your content speaks to visitors in the language and tone that will capture their attention and keep them coming back for more. With so much resting on it, is this something you can afford to leave with an amateur?

 

The Right Answers To The Right Questions

Think about why a visitor comes to your site. It is because they have typed something into a search engine, and that something is typically a question that needs an answer or a problem that needs a solution. Your content needs to provide that answer or solution better than the rest.

A professional SEO consultant knows how to drill down into your target customers to work out exactly what they will be typing into the search engine. An SEO copywriter can then create the content that answers the who, what, when and where.

 

Becoming An Authority

With high quality content that answers questions, solves problems and is presented in a way that is easy to navigate, you will soon enhance your reputation as an online authority in your industry. That means more return visits, better conversions and plenty of recommendations, creating a virtuous circle.

 

Google Will Love You

All the above factors appeal to the user, and that means they appeal to Google too. If you have relevant, unique and good quality content, this will improve your rankings on the results pages – another virtuous circle. If, on the other hand, you opt for poor quality or duplicate content, Google will notice that, too, and penalise your site by excluding it from results pages.