Fail Quickly – How Google Likes to Fail, and So Should You

by Franco De Bonis Red Hot Penny

Despite the sheer volume of data and metrics available to marketers engaged in digital marketing today, so many are still excessively risk averse and terrified of failing in any way. This article is a broad exploration of the ‘Fail Quickly’ approach to marketing, how Google benefits from this approach in their business practices and how you can too. It investigates the relationship between data/analytics in marketing and the paradigm shift between pre-digital marketing and modern marketing.

It looks at how failing is a good thing to happen and how data itself can drive strategy.

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