Expert analytics agency BlueVenn have returned to the realm of Marketingland, where the brave knight George defeated the “mythical beasts of marketing” by employing strategies such as customer segmentation, data aggregation and predictive analytics. This survey report looks at the results that drove George the knight on his journey to greater understand how to defeat those seemingly impassable challenges.
Conducting a survey across 202 US and UK marketers, BlueVenn sought answers to the pressing questions on the lips of marketers worldwide, as the collection, usage and potential of data swells to unprecedented levels.
Digital marketing is working hard to fulfil the new requirements of immediacy that the modern, tech-savvy and experience-hungry consumer is looking for, and this survey looked to understand the trends and challenges which are being faced by marketers as they strive for digital marketing excellence.
The survey results inform on subjects such as data and analytics and marketing effectiveness, and also identified the main challenges holding marketers back from tackling strategies such as real-time marketing, omnichannel customer experience and customer journey analytics.
For marketers overwhelmed by their data, the survey results are a great way of bench-marking your own position against others in the industry, and offers insight and solutions for those who are on their own quest to find the “holy grail” of marketing.