This latest publication from analytics specialist BlueVenn is an in-depth look into the final details of the customer journey, and how carefully monitoring it can result in a carefully honed and optimised user experience that can have a great effect on your company’s ROI.
The eBook expresses the importance of separating the customer journey from previous, more goal-oriented forms of marketing campaign, and instead considers the whole of the customer journey and its opportunities to boost engagement.
“Unlike a campaign, a customer journey does not have to have a start or an end date. Instead, it is something that runs perpetually, monitoring customer attributes and behaviours to ascertain who should enter and who should exit the journey.”
BlueVenn covers key topics such as creating and maintaining an omnichannel presence, in order to create a seamless UX that can maintain those vital customer conversations across a variety of channels – putting the consumer in control and making it easier than ever to map and sustain leads.
Broken down into manageable chunks, BlueVenn walks us through its strategy for providing a dynamic, flexible and responsive customer experience through a comprehensive understanding of their journey, from initial engagement to lead or sale.