Ever wondered what you’d look like as a dog or a mermaid, or whether a flower crown or an extravagant beard would suit you or not? Well, it’s time to find out.
Since its launch five years ago, Snapchat has quickly dominated the social app industry and now has more than 100million active daily users worldwide. As it is extremely popular among the 18-24 demographic, more and more brands are now snapping their way into potential clients’ attention.
Is there a secret to success for making your seconds-long ads memorable on this face-transforming app? Maybe. Here are a few top tips, interesting stats and informative blog posts, all shared on Twitter by Figaro Digital’s expert partners:
8 Million Stories says:
Snapchat now lets you link to Discover content on Facebook and Twitter https://t.co/UX3IbghWT5
— 8 Million Stories (@8MStories) December 2, 2015
Branded 3 says:
Most Snapchat users don’t mind the ads, according to a study funded by Snapchat http://t.co/gp087lFqJp via @mashsocialmedia
— Branded3 (@Branded_3) January 6, 2015
Brandwatch says:
.@Snapchat is set to surpass Twitter and Pinterest this year with 27% forecasted growth – https://t.co/5MGiOAub8T pic.twitter.com/4qiCKHUGme
— Brandwatch (@Brandwatch) June 12, 2016
Brightcove says:
.@Snapchat says more than two- thirds of their video ads play with the sound on: https://t.co/OiBt0syC2i
— Brightcove (@Brightcove) June 16, 2016
Chalk Social says:
#Snapchat is now the most popular #SocialNetwork among teens, according to new study: https://t.co/7Gj1gGFpw9 pic.twitter.com/2atr5MDUoq
— Chalk Social (@ChalkSocial) April 15, 2016
Curated Digital says:
A fashion first from @Burberry shooting their campaign live on #Snapchat – are live apps the future? https://t.co/6KNyRNQn0U
— Curated (@curateddigital) October 28, 2015
Liberty says:
Did you know? #snapchat has more than 100m daily active users, making it one of the fastest growing social apps and networks worldwide.
— Liberty Marketing (@LibertyOnlineUK) July 27, 2016
Are You Utilising Snapchat for Business?
It’s a relatively new social app, but more and more brands are getting Snapchat-savvy – but should you? Well, if your target customer is a youthful teen or twenty-something then maybe.
To learn more about this photo and video sharing app, watch Pollyanna Ward’s video presentation here, or read a few more blog posts:
Snapchat: Do I Have To Start Taking It Seriously Now?
Snapchat For Brands; What You Need To Know
Is Snapchat Secretly Working On 3D Selfies?