The Figaro Digital Digest: 27th October 2017

by Figaro Digital

Halloween may be just a few days away, but hopefully the latest digital marketing news won’t scare you too much. We’ve rounded up some of the biggest industry headlines for your perusal below:

A Busy Week For Social Platforms

A lot has gone on in the social sphere this week:

– Facebook Opens Its Stories Feature To Brands

Stories on Facebook haven’t been as successful as on Snapchat or Instagram, so the social giant is hoping to give them a boost in popularity by giving pages the capabilities on the mobile app.

Facebook’s Product Manager, Amy Sun, said in an email statement:

“We’ve been listening to our community and working to make it fast, fun and easy for people and Pages to create Stories on Facebook. Over the coming month, Pages will be able to create Stories to share with the people who follow them.”

– Instagram Launches Dynamic Calls To Action

Ads on Instagram have always featured calls to action, however this week the image app announced changes that will see the bar dynamically mirroring the ads and changing colours accordingly. Whereas the call to action bar would change from white to blue after 4 seconds to date, it will now change to the main colour of the image.

This is said to make ads feel more natural, yet still ensure they stand out.

– LinkedIn Announces Roll Out of Autoplay Mobile Video Ads

LinkedIn has been experimenting with video for some time, however this week the professional networking site revealed that it will be launching autoplay mobile video ads by the first half of 2018. When live these video ads will be marked with a ‘Promoted’ label to clearly show it is sponsored content.

 

Google AdWords Unveils Innovations Ahead Of The Festive Season

On Inside AdWords this week, Google introduced a number of innovations that it said will ‘help you meet these rising consumer expectations and win more customers during the holidays and beyond.’

(image source: Inside AdWords)

 

This included showcase shopping ads, local inventory on Google Assistant for last minute shoppers, and enhances store visits measurements for display advertisers.

 

Google Analytics Launches New Visualisation And Data Features

Head over to Analytics and you’ll soon see new features which ‘allow for richer visualisation and new views on data’.

On its blog this week, Google Analytics revealed pivot tables which will let users narrow down a large data set or analyse relationships between data points. This will help users quickly summarise data and highlight relationships which previously may have been hard to spot.

It has also revealed the ability to coordinate colours. This simply means you can bind specific colours to certain data in the Data Studio so visualisation keys stay consistent. Plus, there is now a sampling indicator and new options for the chips in reporting.

 

For more news updates, guides and opinion pieces, take a look at a few more of our articles.