The Figaro Digital Digest: 19th August 2016

by Figaro Digital

A lot can happen in a week. Britain is now second in the Olympic medal league table, the world’s longest hunger strike is over and, big surprise, Donald Trump has been in the news for his controversial comments again.

But what’s been happening in the digital marketing world over the last seven days? Read on to find out:

Pinterest Launches Video Ads

Pinterest is following suit of its social media competitors and had begun offering UK and US marketers video ads for the first time. These promoted videos will appear in users’ feeds and search results at the moment, however may appear elsewhere across the platform in future.

This is an unsurprising move from Pinterest as 75% of its content is created by businesses and video has seen huge success on other social media sites.

In an interview, Mike Bidgoli, Product Manager for Monetisation at Pinterest, said:

“There are a lot of places where users can watch video but can’t take the next step to learn more about a product or buy it — on Pinterest, people are here to do that,”

“Video on Pinterest is not just about offering marketers views, but about offering action,”

Google AdWords Debuts Ad Preview Tool

Sometimes it can be hard for clients to visualise what an ad will look like in search results or they may give you a call saying they can’t see their ad when they run a search. In order to address this, Google AdWords has launched a brand new preview tool.

The new Preview and Diagnosis Tool will show how an ad will appear in search results for a certain keyword and help advertisers ensure extensions appear as intended. Then by clicking ‘share this search’ the result can be sent to others.

Adobe Digital Study Shows Dominance of Mobile

According to the Adobe Digital Index, 92% of respondents say their smartphone is their main device. Whereas a recent study from Adobe and Econsultancy found that just 20% of marketers have a well-defined mobile strategy. Lack of resources has been blamed by 40% of those surveyed and 23% said it was due to a lack of experience.

instagram logoInstagram Reveals New Events Video Channel

Short videos have long been available on Instagram, but this week’s newest announcement sees events video channels appearing in the explore tab. This will be a collection of videos publicly posted of live events, such as concerts or sports games.

This feature is similar to what Snapchat offers, but with an algorithmic twist. Instagram will show videos to people who are in the vicinity of the event and will be tailored to each individual user by what it feels they’d be interested in.

Google Promotes Duo as FaceTime Rival

Google has released its own free video calling service called Duo as a standout competitor to the much loved Apple FaceTime.

Duo does not offer group calling, but instead aims to focus on the conversation between two people – hence ‘Duo’. One thing it does do though is allow users to make calls to and from both iOS and Android devices. It also has great quality calls and a stylish interface.

 

The Latest Digital Marketing News

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