The Figaro Digital Digest: 18th August 2017

by Figaro Digital

What’s the latest from the digital marketing world? Find out by reading our brief overviews of this week’s biggest stories.

Facebook Updates Its News Feed For ‘More Lively and Expressive Conversations’

Facebook has updated the way comments appear on posts to make it easier to see which are direct replies to another person, and to create a more consistent experience. The like, comment and share icons have also been updated so that they’re larger and easier to tap.

In a statement in the Facebook Newsroom, the social giant said:

‘Every person’s News Feed is different and populated with a unique set of stories — from photos and videos to GIFs and links. And with so many types of stories available, each feed is more complex than ever. In order to make News Feed more conversational and easier to read and navigate, we’ll be making a few updates to its design over the coming weeks.’

Digital Giants Are Removing Online Hate After Charlottesville Violence

After the violent protests that hit Charlottesville, Virginia, last week, some of Silicon Valley’s biggest organisations have teamed up to tackle online hate.

Facebook, Twitter, LinkedIn and YouTube are joining with security platforms like Cloudflare to remove harmful content. Facebook founder Mark Zuckerberg even wrote a post about it.

 

All AdWords App Install Campaigns Will Soon Be UAC

Universal App Campaigns (UAC) were introduced two years ago, and this week Google has announced their great success will see them takeover traditional app install campaigns by the end of the year.

Thanks to its unique machine learning technology, UAC has seen unprecedented growth and app engagement with (on average) 140 per cent more conversions per dollar than other Google app promotion products.


All new app install campaigns will run on UAC from October 16th 2017 and existing search, display and YouTube app promo campaigns will end on November 15th.

So, if you’re not already using UAC, now is the time to start.

HBO’s Social Accounts Have Been Hacked in Latest Publicised Breach

An organisation that goes by the name ‘OurMine’ managed to take control of the HBO network’s Twitter and Facebook accounts this week, including those set up for individual shows such as the hugely successful Game of Thrones.

Most of the posts have now been taken down, however some users were quick to screenshot them. In one post the group said:

“Hi, OurMine are here, we are just testing your security, HBO team please contact us to upgrade the security – ourmine.org -> Contact”

Whereas others said things like “let’s make #HBOHacked trending!”.

HBO now seems to have gained control of their accounts, however it isn’t the only organisation that has had its account breached. Other accounts previously hacked by OurMine include those belonging to Netflix, Facebook Co-Founder Mark Zuckerberg and Google Chief Executive Sundar Pichai.

For more news updates, guides and opinion pieces, take a look at a few more of our articles.