The Figaro Digital Digest: 17th November 2017

by Liberty Marketing

The countdown to Christmas is almost upon us, but don’t let the mad rush of the festive season prevent you from keeping up with the latest happenings in the digital marketing sphere. Read our round-up of the latest happenings of the week here.

Snapchat And Pinterest Give Retailers A Boost

Both Snapchat and Pinterest have made great strides to making their apps more shoppable. Snapchat will now let brands link Sponsored Lenses and Geofilter ads to their sites using context cards. This free add-on is already available in the US, but will be rolled out to the rest of the world in the new year.

 

(source: Pinterest)

 

Pinterest is also making its site business-friendly with the addition of custom QR-like codes which make finding and purchasing items through the app easier than ever. These ‘pincodes’ can be made by any business account and fixed anywhere. These can then be scanned using the in-app camera to take the user to specific brand’s profile or a pin board featuring a selection of products.

Also look out for a dot on top of images when using the app. Tap on this dot and you will be presented with a list including the featured product and related items, plus where to buy them.

Consumers Are Happy To Share Location Data

New figures from mobile marketing platform Verve have revealed that mobile users are becoming increasingly willing to share location data with apps, despite many having concerns for safety.

55 per cent said they were happier to share information than two years ago, and 73 per cent said they allow select apps to access the information. Just 11 per cent said they allow every app access to their location info.

Ian James, General Manager of International at Verve, said:

“Consumers are becoming more accustomed to the idea of sharing their device’s location with apps, in exchange for useful or personalised services,”

“This information is extremely valuable and creates huge opportunities for publishers, but also advertisers who want to engage customers with memorable and personalised experiences.”

The Most Secure Mobile Ad Networks Are Revealed

A new study into fraud prevention across the mobile advertising industry has revealed the most secure ad networks of the moment. The research by Singular Fraud has revealed the following top 20 ad networks for 2017:

 

Source: Singular

 

52 Per Cent Of Brits Still Prefer Physical Media Over Digital Downloads

A new study by eBay has found that more than half of Brits still prefer to buy physical books, music, film/TV and games rather than purchasing digital downloads. It found that 76 per cent of 2,000 adult consumers had bought at least one item of physical media in the last year and they felt emotional satisfaction of ownership and a desire to spend less time in the digital world.

What do you think? Do you prefer a download or to hold a physical copy in your hands? Tweet us your thoughts @Figaro_Digital.