Knowing the key data-driven marketing trends for 2017 enables you to get ahead of the competition. Find out which marketing channels and software industry leaders are using, if they have achieved an omni-channel communications strategy and the trends that will shape 2017.
Apteco’s latest report predicts what will be the most important data driven trends for a variety of organisations in 2017. The report breaks down the key survey findings from a wide variety of industries, including retail, charities, financial services and media to name but a few. The report also focuses on the main marketing channels used by different organisations, their marketing automation implementation, their data volume and growth, and their real time data interaction.
This report will give any marketer a solid understanding of the top important trends for 2017, which include a new regulation that will pose a significant challenge to marketers in the UK. A handy breakdown by sector also highlights differences in trend focus between different organisations, giving a good picture of similarities and differences between sectors.
Apteco reveals interesting insights into the most widely used channels and software of these organisations, and their attitudes towards an omni-channel as opposed to a multi-channel communication strategy. Apteco also reveal the level of interest in implementing automation software, and the types of automation software used by the variety of organisations that took part in the survey.
The report also explores trends surrounding the size of marketing databases, predictions about data growth in the next year, and significant changes in data volume growth in the future. Additionally, the hot topic of real time data interaction is discussed, and the preferences of organisations to different forms of live data feeds revealed. The survey covers popular combinations of real-time interactions, as organisations share their top five live data feeds.
The report ultimately reveals an increasing interest in and awareness of omni-channel communication strategies, and makes predictions about their importance in the future. This makes crucial reading for any marketer looking to keep up with important trends and predictions for 2017.