Phew! What a week. Our Digital Marketing Conference took place last Thursday at the Royal College of Physicians in Regent’s Park, and digital marketers packed the house for a full day of industry insight, learning and networking.
With two superb tracks running simultaneously, our delegates were spoiled for choice as leading brand marketers spoke of email marketing, social media, viral marketing, UX and much, much more!
For those who missed the event – and those who were there but couldn’t be in two theatres at once! – we will, of course, have the talks live on the website very soon. But, in the meantime, let’s take a look at the very best of the day; and what our delegates were talking about….
Kicking off the day was Andres Sosa of THEOUTNET.COM, using themes to editorialise fashion product content, and discussing the importance of relevancy in email marketing.
Brilliant start & video from @THEOUTNET over 50% of sales are from mobile devices! #marketing #FigDigConf pic.twitter.com/Bvw3ZY2Kt2
— Jenna Tiffany (@jennatiffany) July 14, 2016
.@Andyven demonstrating the importance of relevancy in #email – UK vs Australia ‘Just In’ emails #FigDigConf pic.twitter.com/u07Yl3UH1k
— Communicator (@CommCorp) July 14, 2016
We also looked at PPC and web ads, with some vital statistics.
88% of customers don’t trust ads on websites – Beth Curtis & Katrina McEwan @movableink #FigDigConf pic.twitter.com/O7qaYBgQr8
— Figaro Digital (@Figaro_Digital) July 14, 2016
Industry toolkits are always an incredibly useful takeaway from any conference – such as this corker from Ian Randolph of thetrainline.com.
Great talk from @thetrainline Ian Randalph #FigDigConf Hack slide in pic! pic.twitter.com/VnmLfclxmO
— Elizabeth Griffin (@eagriffter) July 14, 2016
And for those who missed out, there’s even some sneaky previews on Periscope…
Packed out theatre for @jennatiffany today at #FigDigConf – if you aren’t here see a preview via #periscope… https://t.co/iKsG29nhJq
— Laura Whiting (@LauWhiting) July 14, 2016
Our #retail customer saw a conversion increase of 7% by testing and amending the send time #FigDigConf @jennatiffany pic.twitter.com/8EgW6fhEOh
— Communicator (@CommCorp) July 14, 2016
Skip Fidura of dotmailer gave us a blast from the past…
.@skipfidura showing how far marketers have come #FigDigConf pic.twitter.com/vGAs2PHln1
— meal of rice (@tanboeuf) July 14, 2016
…and showed us that email is far from over!
Email is the most popular channel to contact UK consumers @skipfidura @dotmailer @Figaro_Digital #FigDigConf pic.twitter.com/Unhhgu1Y7a
— Hollie Bennett (@HollieLBennett) July 14, 2016
And of course, the day just so happened to coincide with the UK release of Pokémon Go…and the venue turned out to be a hotbed of poke-activity….
@Figaro_Digital Couldn’t resist #FigDigConf #PokemonGo pic.twitter.com/aX1aiKvBfE
— Jimmy (@JamesCoyne) July 14, 2016
Not sure what to do in your #FigDigConf refreshment break? @RCPLondon is a Pokestop. Just saying. #PokemonGO pic.twitter.com/UUQyeDZApc
— Georgia Sanders (@UpAndGeorgia) July 14, 2016
Being digital means being up to date – and being up to date may mean learning to work with influencers!
@mitch_olsen from @bigballsmedia speaks about working with, and being an #influencer #FigDigConf @Figaro_Digital pic.twitter.com/RZ2Sul8eVt
— Sleeping Giant Media (@SleepingGiantM) July 14, 2016
Things got a bit scientific…
Richard Summers, CEO, Crowd Cat, says every marketer should be into #neuroscience #FigDigConf pic.twitter.com/qknCzWQpIu
— Figaro Digital (@Figaro_Digital) July 14, 2016
And we rounded off with a great panel discussion on digital consumers
Finishing off a fantastic day at the @Figaro_Digital conference with a panel on #digital #consumers #FigDigConf pic.twitter.com/YJERB7egPY
— Sleeping Giant Media (@SleepingGiantM) July 14, 2016
…and, of course, there was the #FigDigQuiz with chair Samir El-Alami from Social We, where our delegates competed on Twitter for some amazing prizes!
@tanboeuf @Treatwelluk @Figaro_Digital #FigDigConf #figdigquiz #winner pic.twitter.com/LnqdSepf0h
— Samir El-Alami (@SamirElAlami) July 14, 2016
Missed a talk? Couldn’t make it on the day? Or just want to watch again! Watch the presentations here.