Digital Marketing Conference – What You Were Saying

by Georgia Sanders

Phew! What a week. Our Digital Marketing Conference took place last Thursday at the Royal College of Physicians in Regent’s Park, and digital marketers packed the house for a full day of industry insight, learning and networking.

With two superb tracks running simultaneously, our delegates were spoiled for choice as leading brand marketers spoke of email marketing, social media, viral marketing, UX and much, much more!

For those who missed the event – and those who were there but couldn’t be in two theatres at once! – we will, of course, have the talks live on the website very soon. But, in the meantime, let’s take a look at the very best of the day; and what our delegates were talking about….

Kicking off the day was Andres Sosa of THEOUTNET.COM, using themes to editorialise fashion product content, and discussing the importance of relevancy in email marketing.

 


We also looked at PPC and web ads, with some vital statistics.

 


Industry toolkits are always an incredibly useful takeaway from any conference – such as this corker from Ian Randolph of thetrainline.com.

 

And for those who missed out, there’s even some sneaky previews on Periscope…

 


Skip Fidura of dotmailer gave us a blast from the past…

 


…and showed us that email is far from over!

 

See Skip’s presentation

And of course, the day just so happened to coincide with the UK release of Pokémon Go…and the venue turned out to be a hotbed of poke-activity….

 


Being digital means being up to date – and being up to date may mean learning to work with influencers!

 


Things got a bit scientific…

 


And we rounded off with a great panel discussion on digital consumers

 


…and, of course, there was the #FigDigQuiz with chair Samir El-Alami from Social We, where our delegates competed on Twitter for some amazing prizes!

 


Missed a talk? Couldn’t make it on the day? Or just want to watch again! Watch the presentations here.

See more info on our events to join us at the next one!