Full service agency Reckless have released an eBook which provides an analysis of digital engagement strategies in the Leisure and Hospitality industry. The study looks at forty top UK attractions and the marketing strategies working behind the scenes to develop their engagement and maximise potential customer leads.
The report takes an unflinching look at the statistics around the various types of engagement campaign employed by the selected UK attractions, investigating their use of email marketing, social media presence, PPC, content marketing and CRO. In turn, the study reflects on some of the key features of these campaigns, such as the campaign timeline, content and the frequency of interaction between consumer and brand.
The eBook is a reminder to marketers of the absolute necessity to adopt a multi-platform approach when considering customer engagement. From different social media platforms, to translation abilities, to content length, the factors impacting customer engagement are diverse, elusive and always evolving.
To find out more, read the eBook here.