Creating Superfans through mobile engagement
From payments to e-commerce, research and customer engagement; mobile is increasingly blurring the lines between online and offline.
Consumers now have higher expectations and new shopping behaviours & attitudes towards interacting and engaging with brands. Mobile devices enable them to acquire instant fulfilment, solve problems and find what they need, all at a rapid pace. This means that consumers are often moving faster than brands, and is why mobile must be a key part of any engagement strategy.
Ikano Insight’s latest white paper explores how brands can use mobile to deliver exceptional customer experiences through mobile in order to drive brand advocacy.
What’s inside?
- Why invest in mobile?
- The Mobile Wallet
- Mobile insight
- Delivering timely & contextual communications
- Data driven mobile engagement
- Top tips for delivering mobile engagement excellence