Article
Analytics, Behavioural Targeting • January 12, 2021
...with the personalisation use cases for today is next-generation personalisation. Next-generation personalisation does away with fixed segments, manual rules, or basic personalisation. Instead, it happens in real-time and is rooted...
Article
Digital Marketing, Ecommerce • May 14, 2018
...this research and share our seven principles of intelligent personalisation. Basic Personalisation Is Not Enough To Engage Consumers For some brands, inserting a first name into an email is the...
Article
Automation, Behavioural Targeting • October 2, 2020
Holistic Email Marketing‘s whitepaper explains why personalisation is not just about marketing. Introduction Personalisation is the fuel that drives better email marketing performance. It stands to reason: people will always...
Article
...personalisation. Personalisation has always played a role in commerce. In the past, personalisation existed in retail as an in-store assistant, and in industry as a sales rep that would build...
Article
Behavioural Targeting, Consumer Behaviour • December 2, 2020
Iterable discuss the four foundational pillars of personalisation. Personalisation is at the core of any good marketing strategy. When executed correctly, it can deliver stunning results for a business. According...
Press Release
...The report also studies the number and kinds of data they use and the challenges that prevent email teams, even those with 20+ members, from expanding personalisation. Email Personalisation: No...
Article
Design & Build • November 19, 2019
...in personalisation was examined. People don’t want an online shop assistant and are only interested in personalisation and pop-ups when they need it. Timing is important. A negative experience with...
Article
Andy Owen-Jones, CEO and Founder of bd4travel, explains how personalisation works in the travel sector. Personalisation is the art of tailoring products, services, and their delivery to individuals. In the...
Article
Data, Digital Marketing • December 7, 2021
...to thriving in this new landscape. Overview: a call to action Marketing and ad personalisation is undergoing a tectonic shift (several shifts, in fact) that have left marketers and agencies...
Article
Email Marketing, Marketing Automation • May 15, 2019
...of personalisation: dynamic and hyper. Dynamic content is the “traditional” version of personalisation. This might include the name, title, organisation and purchase history of a person. This is a good...
