Article
Consumer Behaviour, Data • May 5, 2020
...Now: returning consumer appetite for fashion brands There are promising signs online sales are picking back up for fashion businesses. Earlier this week, fashion retailer Next stopped taking orders just...
Article
Behavioural Targeting, Brand Management • July 22, 2020
...Fashion is seen as pointless when there’s nowhere to show it off Fashion apathy is rife at the moment. People are 4.1x more likely to use the words “pointless”, “useless”,...
Article
Social, Social Media • September 9, 2016
The fashion world is celebrating 2016’s New York Fashion Week this week. The prestigious event will be parading the latest trends and styles of the season, attracting A-Listers, industry insiders...
Case Study
iCrossing explain how they promoted Brighton’s fashion credentials by creating sharable content around the city’s Biba and Beyond exhibition Brief Promote Brighton’s fashion credentials to attract new visitors and shoppers...
Press Release
...shot to success by uniquely combining fast fashion, social media and celebrity trends to launch a retail website. Recognised by the fashion industry as well as consumers, In the Style...
Video
Case Study
Brand Management, Content Management
...Fabric: https://www.youtube.com/watch?v=Li3MYHZCmRY Siemens Fabric Series – The Future of Fabric and Fashion: https://www.youtube.com/watch?v=a_9Z_r4qhJA The Future of Fabric and Fashion features two designers and an expert commentator who discuss how fashion...
Case Study
Analytics, Behavioural Targeting
...to identify several key points of focus including key competitor brands to target, ‘Fashion essentials’ messaging, fashion influencer targeting ie Fashion publications, bloggers, journalists and fashion houses. To cost effectively...
Article
Behavioural Targeting, Conversion Optimisation • October 2, 2017
...to drive referral, with time limited offers a common approach which works well for many brands. However some recent research we carried out with customers of our fast fashion brands...
Case Study
Customer Experience, Design & Build
Launching a high-end fashion website in three and a half months Challenge: Launching A Premium Fashion Website JOSEPH is a contemporary, luxury fashion label with a global following. The fashion...
