Press Release
...industry. The UK has one of the largest online advertising industries in the world, and in 2020 online advertising made up 62 per cent of the total advertising spend of...
Article
Digital Marketing, Display Advertising • August 1, 2018
...this media space directly. It’s no wonder that this amazing technology has moved beyond standard display advertising. Indeed, programmatic is now embracing mobile and video ad formats as well as...
Case Study
...CRM data, they turned to real-time technology for help. The result? They achieved unprecedented ROI from its display advertising campaigns Brief BrandAlley, one of the third-largest private sales websites, approached...
Article
Digital Marketing • January 4, 2014
...they wanted to create more categories, but it’s also because advertising agencies are saying, ‘Are we even advertising agencies anymore? Aren’t we just creating stuff which is sometimes advertising, but...
Article
Pay Per Click • September 1, 2017
...advertising spaces across the web and automates the process using specific targeting information on a demand-side platform (DSP) and display adverts. Generally, programmatic advertising can be categorised as one of...
Case Study
Digital Marketing, Display Advertising
...were tasked with driving incremental online sales Sociomantic Labs drives incremental sales at scale for e-commerce marketers with programmatic display advertising solutions for desktop, mobile and Facebook. Programmatic display for...
Article
Content Management, Content Marketing • February 17, 2020
...just about how fast the website is. Ian Miller, CEO at Crafted, explores what clients really want from their SEO, paid search, and display advertising. And what is the journey...
Article
Brand Management, Campaign Management • June 15, 2020
...can they make meaningful changes to their digital advertising strategy? Why advertise now? There is an age-old argument that advertising through a recession or time of crisis can make or...
Article
Pay Per Click, Web Content • September 14, 2016
...found that mobile advertising is catching up in Europe: Three years ago, just over half of smartphone traffic in Europe was generated by advertising; today, advertising accounts for two of...
Press Release
...“highly positive”, only 13 per cent of those in advertising felt this way. Conversely, a quarter (25 per cent) of those in senior advertising jobs felt the move would have...