Article
Behavioural Targeting, Brand Management • October 8, 2020
...brand loyalties. To get consumer attention (and spend), multichannel retailers must reimagine their customer experience in an online setting. Mention Me offer seven ways to recreate the in-store retail experience...
Article
Customer Experience, CX • February 2, 2022
...positive impact on how their brand is perceived by end customers. Social responsibility is increasingly the basis for developing exceptional customer experiences that emotionally engage and activate end customers. This...
Article
Customer Experience, CX • October 20, 2020
...the customer experience. It’s the centre of every digital relationship and when focused on, ever-changing consumer preferences, behaviours, and context can sustain a customer throughout their lifecycle with a brand.”...
Article
Apps, Augmented Reality • December 9, 2021
...an enterprise-level DXP such as Optimizely, with the ability to deliver personalised and data-driven customer experiences at scale. “The most successful companies will use data to drive the customer experience...
Article
Brand Management, Content Management • May 5, 2020
...the clock Putting the customer first is more important than ever, even if that means providing more digital support than normal. A big part of customer experience is customer service....
Article
Customer Experience • January 23, 2018
...to foster consumer trust and build brand loyalty – goals that are heavily supported by the customer experience. Eliminate consumer overwhelm and decision fatigue Personalised customer experiences can be effectively...
Article
Business, Digital Marketing • March 21, 2012
...and the experience is the brand. In the near future, mobile will be pivotal to the quality of that experience. Brands will have to create great customer experiences, and with...
Article
Automation, Customer Experience • May 6, 2021
...customer experience (CX) is critical to business. This is why Mapp commissioned Forrester Consulting to conduct a survey among 200+ global decision-makers on whether and how customer insights are used...
Press Release
...personalisation and marketing automation. Leveraging customer insights to optimise the customer experience across channels, the online pharmacy is able to help customers assess their conditions quickly, guide them along their...
Article
Apps, Behavioural Targeting • June 22, 2021
...before has the mantra “the customer is always right” rang so true. It’s a customer’s market, and customers want to be able to shop in a way that suits them,...
