Article
...to develop new products and business models in line with emerging consumer trends. Crucially, it was housed in a different building with its own separate business functions like HR and...
Article
Consumer Behaviour, Customer Experience • March 5, 2021
...world of business and commerce has turned into a survival of the digitally fittest. Digital transformation – the crux of business survival So, why are businesses experiencing a digital transformation?...
Article
...definitive goals will ensure you lay down solid foundations for your business case. 2. Drill down into the necessary changes Once you’ve set your core business outcomes, the next phase...
Article
...take a holistic view of apps as being part of platforms. Data pipelines and the customer experience Businesses are built on data. Running a business without data is like trying...
Article
Brand Management, Budgets • September 21, 2020
Demi Edmunds, Specialist at TextAnywhere, discusses how businesses can communicate effectively with customers post COVID. With the impact of recent events tightening the purse strings of many marketing budgets, businesses...
Article
AI, Behavioural Targeting • September 3, 2020
...30 as much as a business of 3,000. The crucial thing is to not just look at cost savings, but value. Sure, businesses can switch everything off and ride out...
Press Release
Referral and retention marketing technology business Mention Me announces a second raft of senior appointments across the business, with Stuart Whyte joining as Chief Revenue Officer, Ben Henshall as Data...
Article
CRO, Digital Marketing • July 24, 2017
...thing in the world to set up your own business, and there are more budding entrepreneurs out there than ever before, with an astonishing 80 new business startups per hour,...
Article
Content Marketing, Customer Experience • January 13, 2021
...important, the aim being to ensure that even more customers are attracted to the business/brand than previously, and at the earliest opportunity possible. Your business will then be ready to...
Article
SEO • February 5, 2016
Businesses should optimise their websites for local business SEO in order to target a niche of area-specific customers who can build your brand’s reputation, says Danielle Hayley at FSE Online...
