Article
Business, Internet • September 25, 2009
...second quarter in a row, most marketers remain cautious. According to the 2009 Global CMO Recession Survey, 71 percent of marketing budgets have been reduced this year with over 51...
Article
Brand Management, Campaign Management • June 15, 2020
...ever faced, budgets and resources are tight and the need to prove real ROI is greater than even before. Societies the world over have changed in the blink of an...
Article
AI, Behavioural Targeting • September 3, 2020
...big budgets. Thankfully, the democratisation of AI is already happening. Smaller businesses are finding it accessible, affordable, and practical to work with AI-based tools, either through their partners or directly....
Article
• November 22, 2023Over half of European marketing leaders uncertain about future, amid shrinking budgets, pressurised campaign efficiency, and AI impact Marketers look to real time market insights, brand-building and alternative marketing solutions...
Article
Analytics, B2B • April 1, 2020
...greatly outweigh the short-term reduction. If other brands are cutting budgets, the longer-term benefit of maintaining SOV at or above SOM will be even greater.” “Whilst maintaining or reducing fixed...
Job
...to project build budgets as well as planning out clients annual budgets effectively Foresee any upcoming challenges and manage these both internally and externally Does This Sound Like You? Strategy...
Job
...within budgets for products and departmental profitability Collaborating with the content strategy and insights teams to develop editorial output Forming coherent editorial strategies Creating editorial calendars Creating social media calendars...
Article
Content Management, Content Marketing • August 17, 2017
...Not-For-Profit Organisations Creatively Overcoming Tightening Marketing Budgets Our diverse Charity Panel discusses the creativity that flourishes when budgets are diminished – featuring James Brotherhood, Marketing Director at YMCA, Alice More...
Article
Digital Marketing • March 23, 2018
...Of Their Budgets Will Be Wasted In 2018 Research by Rakuten Marketing has found marketers estimate more than a quarter of their marketing budgets will be spent on the wrong...
Article
• September 23, 2019...protect mobile budgets, businesses must adopt robust fraud detection and prevention. But they should proceed with care. While malicious traffic dents revenues, blanket blocking that cuts off genuine users can...
