Article
B2B, Campaign Management • March 2, 2020
...tweaking campaign targeting and schedules Something often overlooked when running ad campaigns for B2B audiences is that you can find great efficiencies by tweaking your ad’s targeting and schedules. The...
Press Release
Industry-leading IP geolocation intelligence utilised to increase advertising targeting capability. Digital Element, the global IP geolocation data and services provider, has today announced that expert performance marketing and traffic monetisation...
Article
Apps, Behavioural Targeting • September 10, 2021
...of encouraging positive behavioural change. If you’re keen to learn more about how behavioural science can impact consumer habits, Vidatec recently participated in a webinar in partnership with The Behaviours...
Article
AI, Behavioural Targeting • July 17, 2019
...digital marketers and 16 speakers from the brands, agencies, and technology providers that are spearheading innovation within the industry, the conference covered trending topics from AI and behavioural targeting to...
Press Release
Industry-leading IP geolocation intelligence implemented for precision targeting Digital Element, the global IP geolocation data and services provider, has today announced that specialist online advertising and marketing platform, Adnuntius, has...
Case Study
Behavioural Targeting, Consumer Behaviour
...could help us recommend what’s popular right now without having to manually change the recommendations each week”, says Janis. Behavioural targeting A more recent endeavour for Look Fabulous Forever is...
Article
B2B, Campaign Management • April 6, 2020
...well as Company and Job Experience. These can be especially useful targeting tools in a B2B context, but there are more sophisticated targeting methods you can use on LinkedIn to...
Press Release
...other IP geolocation partners, Teads selected Digital Element to increase the granularity and accuracy of its geographic targeting data and meet the growing demands of its premium publishers and their...
Video
Press Release
...Improve Digital, the all-in-one advertising platform for publishers, content providers, and broadcasters, has adopted its NetAcuity Edge hyperlocal targeting solution to ensure its customers can serve the right ads, to...