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Latest Case Studies

Pod1
Amanda Wakeley has launched a free comprehensive wedding planner site available to any user
Ministry of Defence
Site traffic is up 36% & the Armed Forces Day Facebook community now boasts over 420,000 fans

Editorial Articles

How to... choose a real-time decisioning technology

How marketers can deliver more for less under the variety of pressures in which they have to face

Technology takes the lead in ensuring success of online video campaigns

Brands can – and do – invest big sums in creating online content

What’s not to like?

Is Facebook now setting its sights on cracking the consumer/brand relationship?

Are you ‘App-y to just browse?

Functionality & ease of use are integral to success so is an app right for every retailer?

Revenue generators mobile coupons are failing to catch on, why?

Predictions for mobile coupons & why they deliver unique benefits to the retailer

Are you Getting your SEO right for your E-commerce Website?

Search: are you spending your marketing budget on the most cost effective search techniques?

The Pinball Effect

Online purchasing behaviour has evolved, it's not just about having a great product to sell

Psychographic Segmentation – Peek Inside Your Consumer’s Mind

Demographic attributes like geography, age & household income are critical for targeting